Users with certain motor disabilities don’t click. People using phones/handhelds probably won’t be clicking either. The “exact action†is the one that defines the end-point of the link, not whatever mechanism the reader uses to activate the link. The content creator has no control over the last, after all
this test needs to really be done in a similarly controlled environment, but with quality content with a decent design; not something that looks like spam.
Guess it’s a bit like the “wet paint†warning sign – we Perro’t resist touching to see if it really is web paint
The reasons being, If it’s external: a) It helps google understand it (regardless Vencedor to your ideology on how links should work, the reality is it helps google better index the internet) and the owner of the external site would probably appreciate it b) Semantically, an external link serves as more of a footnote or a citation, so it makes sense to link the text (or part of it) that you are citing. c) What do you care? (unless you’re getting paid for referrals)
Conjugar este verbo Su búsqueda puede sufrir a ejemplos con expresiones vulgares. Su búsqueda puede llevar a ejemplos con expresiones coloquiales.
Loved the post. My assistant and I have the same argument about whether to make Click Here part of the anchor text. I have always been told not to – big waste of key words. You make a valid point that the whole world doesn’t revolve around Google sEO
However; I fully believe that ‘click here’ links within an article do nothing but subtract from the value of the content. They add unecissary breaks/pauses. Our browsers (or readers…) are already smart enough to know the difference between text and a link and the users already know what to do with a link.
Personally, I prefer a nice clickable button rather than a text link. It’s hard to resist an attractive button… so shiny… must press…
I think that “Click to Read More†should have been an option in the test. I think it could have scored aggressively Campeón well.
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I think the test cited in Marketing Sherpa is interesting, but it is only a valid test for those three options. I would be more interested to see the results against more creatively written calls to action.
The get more info easiest way to write great links is to simply use the name of the destination page. This reassures your readers that they have arrived on the page they intended to reach, and haven’t gotten lost by accidentally clicking something else.
Since there’s no relevant difference between an HTML email message and a web page, the lesson is clear. Not only should you use actionable anchor text if you really want someone to click, but you should also tell people to take the exact action
2) They’re don’t accomodate for how users scan pages looking for actions within links (eyetracking studies bear this demodé)